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Walmart Promises No Personal-Data Pricing, Rolls Out Labels

By Drooid · Sep 28, 2026, 3:14 PM UTC · How we work

Summary

Story summary

Walmart CEO John Furner pledged the retailer will not set prices using personal data or time of day.
2,300 U.S. Walmart stores use digital shelf labels, with a chain-wide rollout planned within a year.
The FTC warned personalized pricing could violate consumer-protection laws and must be disclosed to shoppers.
Furner said Walmart may adjust prices when product costs or transportation expenses change.

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Story summary

Walmart CEO John Furner pledged the retailer will not set prices using personal data or time of day.
2,300 U.S. Walmart stores use digital shelf labels, with a chain-wide rollout planned within a year.
The FTC warned personalized pricing could violate consumer-protection laws and must be disclosed to shoppers.
Furner said Walmart may adjust prices when product costs or transportation expenses change.