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Story summary
- Amazon launches the Prime Big Deal Days members-only sale on Oct 6-7, 2026.
- The event runs 48 hours, shortened from a previous four-day format, with three daily discount drops.
- ZDNET reports a Ring Battery Doorbell 4K Plus priced at $150, down from $250.
- ZDNET reports an Amazon Fire TV Stick 4K Plus for $38, reduced from $70.
- Best Buy, Target and Walmart plan parallel sales to undercut Amazon’s offers.