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Lady Gaga Stars in FamilyMart’s Recruiting Video for Staff

By Drooid · Sep 29, 2026, 6:23 AM UTC · How we work

Summary

Story summary

Lady Gaga appears in FamilyMart’s Japanese recruitment video to help solve store staffing shortages.
FamilyMart runs more than 16,000 convenience stores in Japan, with about 30 percent short-staffed.
The 30-second black-and-white ad shows Gaga shelving snacks, mopping floors and operating the register.
FamilyMart loosens its dress-code, allowing varied hair colours and personalized uniform styles.
Applicants who interview receive 200-yen shopping vouchers, and the campaign aims to attract part-time workers.

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Story summary

Lady Gaga appears in FamilyMart’s Japanese recruitment video to help solve store staffing shortages.
FamilyMart runs more than 16,000 convenience stores in Japan, with about 30 percent short-staffed.
The 30-second black-and-white ad shows Gaga shelving snacks, mopping floors and operating the register.
FamilyMart loosens its dress-code, allowing varied hair colours and personalized uniform styles.
Applicants who interview receive 200-yen shopping vouchers, and the campaign aims to attract part-time workers.