Story perspectives
Japan Sees Record Marriage Agency Signups for Young Adults
By Drooid · · How we work
1 of 1
Story summary
- Young adults in Japan are joining marriage agencies at record rates.
- Traditional omiai matchmakers such as relatives or bosses fell out of fashion after World II.
- Tokyo metro ads now urge commuters to leave “fateful encounters” to professional matchmakers.
- Professional counselors act as matchmakers and charge a premium for fast-track marriages.
- Taizen Yasuda, 28, said endless app matching exhausted him, prompting his agency enrollment.