Story perspectives

Sephora and M&S to open 100 UK shops

By Drooid · Sep 29, 2026, 10:57 PM UTC · How we work

Summary

Story summary

Sephora and Marks & Spencer will open 100 “Sephora at M&S” shops in the United Kingdom in spring 2027.
John Lyttle, M&S fashion, home & beauty director, says the new spaces will boost traffic and attract younger shoppers.
The U.K. beauty market is roughly $7 billion and grew 1.2% in the 12 months ending July 19.
Sephora acquired online retailer Feelunique for £132 million in 2022 and rebranded it as sephora.com.

History

Historical Context

After LVMH bought Sephora in July 1997, the chain accelerated global growth, reaching over 2,300 stores in 33 countries by 2013. Its 2021 acquisition of UK-based Feelunique paved the way for collaborations such as the 2024 Marks & Spencer “Sephora at M&S” concept promoted by director John Lyttle, extending the brand’s British presence.

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Story summary

Sephora and Marks & Spencer will open 100 “Sephora at M&S” shops in the United Kingdom in spring 2027.
John Lyttle, M&S fashion, home & beauty director, says the new spaces will boost traffic and attract younger shoppers.
The U.K. beauty market is roughly $7 billion and grew 1.2% in the 12 months ending July 19.
Sephora acquired online retailer Feelunique for £132 million in 2022 and rebranded it as sephora.com.

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