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Big Toothbrush Boom Still Can’t Replace Flossing

By Drooid · · How we work

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Story summary
  • Emine Saner surveys expensive toothbrush technology in “The rise of Big Toothbrush” published 22 September.
  • Saner says no toothbrush, regardless of price, can replace proper brushing and daily flossing.
  • She compares premium toothbrushes to gym memberships, useful only if actually used.
  • Gemma Hooson (London) notes a toothbrush with “smart coverage feedback” and recommends an eight-brush multipack.