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Trump Rebrands AI as “Super Intelligence” and Secures Voluntary Industry Accord

By Drooid · · How we work

Core Event – Executive Order Renames AI

On Tuesday, President Donald Trump signed an executive order directing every executive-branch department and agency to replace the term “artificial intelligence” (AI) with “Super Intelligence” (SI) in all official correspondence, public communications, policy documents and websites. The order also instructs agencies to stop using “AI” altogether and tasks the Assistant to the President for Science and Technology with drafting a federal definition of SI within 60 days.

Background & Context – Prior Push for a New Terminology

Trump first floated the rebranding at a United Nations General Assembly speech the week before the White House luncheon, arguing that “AI” no longer reflects the technology’s rapidly advancing capabilities. The administration frames the change as a way to capture “limitless opportunities” for Americans.

Data & Statistics – Signatories and Accord Provisions

The accord outlines four concrete steps for each company:

1. Implement robust internal controls to ensure models behave as intended.

2. Empower internal teams to monitor and detect deviations.

3. Partner with an independent external auditor for assessments.

4. Designate an independent board committee to receive audit reports.

Official Statements & Responses – Administration and Industry Views

The White House fact sheet calls the terminology shift a reflection of “transformative capabilities.” Tech leaders expressed support for the voluntary framework. Elon Musk noted, “It’s worth highlighting the positive benefits of AI – SI, pardon me.” The president described the document as “morally binding” and likened it to “a separate kind of constitution.”

Criticism & Opposition – Expert Concerns Over Safety

Several industry figures warned that the rebrand does not address substantive safety risks. Dario Amodei warned, “Like many technologies before it, AI brings risks, and because it is such a powerful technology, these risks are serious.”

Conflicting Reports & Gaps – Legal Status of the Accord

Trump asserted that the accord is “morally binding,” yet multiple outlets note that the document carries no legal force. The White House has not clarified whether the commitments will be codified into law, leaving a gap between the moral framing and any enforceable mechanism.

What’s Next – Definition Draft and AI Czar Appointment

The order tasks the Assistant to the President for Science and Technology with proposing legislative language for a statutory definition of SI within 60 days. Trump also indicated that an “AI Czar” will be named in the “next three or four days,” signaling an upcoming appointment to oversee federal AI policy.

Verbatim Quotes

  • “We've changed the name officially today,” — Donald Trump, US president
  • “The term 'Super Intelligence' more appropriately captures the promise, potential, and rapidly advancing capabilities of these technologies,” — Donald Trump, US president
  • “I think it's a significant positive step that the leaders of every major American lab have committed to implementing robust internal controls and multiple layers of audits and reviews,” — Mark Zuckerberg, meta CEO
  • “It's worth highlighting the positive benefits of AI – SI, pardon me,” — Elon Musk, spacex CEO
  • “Like many technologies before it, AI brings risks, and because it is such a powerful technology, these risks are serious,” — Anthropic CEO Dario Amodei