Full Breakdown
DoorDash Expands Retail Marketplace and Launches Nationwide Return Service
By Drooid · · How we work
Core Expansion: New Apparel Partners and Same-Day Delivery
DoorDash announced that its marketplace will now include Macy’s, Anthropologie, The North Face, Vans and Timberland. Products from more than 350 Macy’s stores, over 220 Anthropologie locations, and the VF Corp-owned brands will be listed on DoorDash’s U.S. website. Drivers can deliver these items in as little as an hour, and a flat fee of $7.99 allows a Dasher to pick up and return eligible purchases to the retailer’s store.
Background: DoorDash’s Move Beyond Food
Founded in 2013 as a restaurant-delivery platform, DoorDash added grocery delivery in 2020 and has since pursued broader retail opportunities. Recent partnerships with Gap, Costco, Barnes & Noble and Kohl’s set the stage for the current apparel rollout. Competitor Uber Eats has similarly expanded into retail, highlighting a sector-wide shift toward same-day delivery of non-food goods.
Data & Statistics
- Store coverage: Macy’s (350+ stores), Anthropologie (220+ stores), The North Face/Vans/Timberland (350+ stores).
- Return fee: $7.99 per item, with pickup possible within 30 minutes in pilot cities.
- Incremental shoppers: DoorDash’s internal studies indicate up to 90 % of first-time shoppers on the platform are new to the retailer.
- Eligibility goal: The company aims for 80 % of retail orders to qualify for Dasher Returns by the end of 2026.
Official Statements & Responses
Shanna Prevé, DoorDash’s chief revenue officer, described the new offering as a “mall in your pocket,” emphasizing that familiar brands will be accessible through the app with the same convenience as an in-store visit. She also announced the launch of Dasher Returns, noting that the flat-fee service lets customers have items collected from their door and taken back to the retailer.
Josh Janos, vice president of marketplaces and digital partnerships at Macy’s, confirmed that the department-store catalog will now be searchable within the DoorDash Marketplace app, extending the retailer’s same-day and next-day fulfillment capabilities that began in 2020.
Tony Xu, DoorDash’s CEO and co-founder, highlighted the broader strategy of integrating food, grocery and retail deliveries under a single platform, positioning the company to capture a larger share of the last-mile market.
Verbatim Quotes
- “This is what we mean by the mall in your pocket: the brands you already know and trust, on the shelf near you, delivered as easily as walking into the mall used to be,” — Shanna Prevé
- “Starting today, we’re launching Dasher Returns,” — Shanna Prevé
- “Now, today we are announcing that the Macy’s catalog will be available from within the DoorDash Marketplace app,” — Josh Janos
What’s Next: Nationwide Rollout and Promotional Activities
Dasher Returns is currently available in a limited set of cities and is slated for a nationwide rollout in November. DoorDash will also participate in Macy’s Thanksgiving Day Parade later in the month, promoting the partnership to a national audience. The company expects the expanded retailer lineup and return service to drive further growth in its non-food delivery segment.