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Meta Launches Instagram Edits AI Assistant for Creators

By Drooid · · How we work

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Story summary
  • Meta introduced an AI creative assistant in Instagram's Edits app for U.S. creators.
  • The assistant analyzes follows, views, retention, likes, shares and comments to suggest video ideas.
  • Creators can query trends, performance reasons, hooks, captions and audio recommendations.
  • Free use ends at a daily prompt limit, after which Meta One plans cost $14.99-$499 monthly.
  • Creator @turnipvegan said the assistant showed his greenhouse videos outperformed cooking reels.