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Story summary
- Apple became China’s best-selling smartphone brand during the iPhone 18 Pro launch week, capturing 33% market share.
- The iPhone 18 Pro and Pro Max saw a 12% year-on-year sales rise in the first three days of Week 38.
- Overall new-smartphone sales in China fell 17% year on year since July, Counterpoint Research reports.
- Counterpoint attributes the iPhone 18 Pro’s popularity to a delayed base-model launch.