Full Breakdown
Chapek’s Counsel to Disney’s New CEO
By Drooid · · How we work
Chapek’s Counsel to Disney’s New CEO
Former Disney chief executive Bob Chapek, reflecting on his 2020-2022 tenure, told Business Insider that his top advice for current CEO Josh D’Amaro is to steer clear of political advocacy and to focus on building a sustainable long-term growth vehicle. Chapek warned that taking sides on cultural issues invites “danger” and can distract from the core business of entertainment. He also emphasized the need for a “healthy, vibrant” growth strategy to prevent Disney’s mature assets from stagnating.
Recent Turbulence and Political Advocacy
Chapek’s era was marked by public disputes, including a clash with star Scarlett Johansson and a controversy over Florida’s “Don’t Say Gay” bill. After initially remaining silent, Disney reversed its stance, apologized, and pledged $5 million to LGBTQ+ advocacy groups, prompting criticism from both progressive and conservative observers. Chapek described this shift as a move away from neutrality that sparked further controversy. Under his leadership, Disney’s stock rose from a pandemic low of $79 to $197 by March 2021, and Disney+ amassed over 150 million subscribers in under three years, though the streaming unit later posted a $1.5 billion quarterly loss.
Official Perspectives from Bob Iger and the FCC
Iger also noted that Disney should “entertain, first and foremost” rather than advance any agenda. The Federal Communications Commission, reviewing Disney’s ABC stations for DEI practices, reiterated its focus on those practices and acknowledged Disney’s concern about the proceeding. A hearing on the matter is scheduled for October 6.
Outlook for Disney’s Growth Strategy
Chapek urged D’Amaro to develop a long-term growth vehicle, warning that without such commitment Disney’s mature businesses could become “stuck.” He pointed to repeated price hikes for Disney+—now in six consecutive years—as a response to rising content costs and an initially unsustainable introductory price. The upcoming FCC hearing and ongoing debates over political neutrality suggest that Disney’s strategic choices will continue to be scrutinized as the company seeks to balance profitability with public perception.