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Nike Announces More Job Cuts as China Sales Plunge 26%

By Drooid · · How we work

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Story summary
  • Nike announced more job cuts in its restructuring under CEO Elliott Hill.
  • Nike projected full-year revenue to decline high single digits in fiscal 2027.
  • Nike said China sales fell 26% constant-currency in Q1, marking a ninth straight decline.
  • It will pull online sales rights from major Chinese retailers starting in January.
  • The plan targets about $2.5 billion in savings through fiscal 2031.