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Story summary
- PETA disrupted COS’s New York Fashion Week show to protest wool cruelty.
- A Harris Poll for PETA found 71% of U.S. adults view wool as equally cruel as fur.
- 81% said the protest raised their awareness of sheep welfare.
- 42% said they are less likely to buy wool after learning about the protest.
- 45% would view a retailer more positively if it stopped selling wool.