Story perspectives

Young Adults Struggle Financially; TikTok Influencers Step In

1/8/2025

25 6

Summary

Story summary

35% of young adults in the UK worry about finances daily, according to a Santander UK survey.
31% turn to social media influencers for financial advice, with 25% specifically using TikTok.
Only 13% believe school financial education is relevant to their personal finance needs.
A significant number lack practical skills: 79% have never budgeted, 76% haven't paid bills, and 77% haven't saved for emergencies.
Santander aims to launch a financial education program in 2025 to fill these gaps.

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Story summary

35% of young adults in the UK worry about finances daily, according to a Santander UK survey.
31% turn to social media influencers for financial advice, with 25% specifically using TikTok.
Only 13% believe school financial education is relevant to their personal finance needs.
A significant number lack practical skills: 79% have never budgeted, 76% haven't paid bills, and 77% haven't saved for emergencies.
Santander aims to launch a financial education program in 2025 to fill these gaps.