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Google raises Pixel 10a price to $599 and $699

By Drooid · Oct 2, 2026, 10:01 PM UTC · How we work

Summary

Story summary

Google raised the Pixel 10a price in the United Kingdom and United States in October 2026.
The 128 GB model now costs £599/$599 and the 256 GB version £699/$699.
Google said AI-driven RAM and storage cost increases caused the hike.
Amazon UK lists the 128 GB model for £399 and the 256 GB for £499.

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Story summary

Google raised the Pixel 10a price in the United Kingdom and United States in October 2026.
The 128 GB model now costs £599/$599 and the 256 GB version £699/$699.
Google said AI-driven RAM and storage cost increases caused the hike.
Amazon UK lists the 128 GB model for £399 and the 256 GB for £499.