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AriZona 99-cent cans became Black Lives Matter protest symbol

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Story summary
  • AriZona cans and Skittles became early protest symbols for Black Lives Matter after Zimmerman’s acquittal.
  • AriZona introduced 99-cent cans in 1997 and kept price stable despite inflation.
  • The 99-cent price became a benchmark for youth allowance and part-time earnings.
  • On Feb. 26 2012, 17-year-old Trayvon Martin bought an AriZona drink at a 7-Eleven in Sanford, Florida.