Story perspectives

Amazon Kicks Off Prime Big Deal Days With Up to 50% Off

By Drooid · Oct 5, 2026, 10:28 PM UTC · How we work

Summary

Story summary

Amazon launches the Prime Big Deal Days 48-hour sale in the United States.
The sale runs from Oct. 6 12:01 p.m. PT/3:01 a.m. ET to Oct. 7 11:59 p.m. PT/2:59 a.m. ET.
Discounts reach up to 50% sitewide and up to 75% on grocery items.
Deep discounts require an Amazon Prime membership costing $14.99/month or $139/year, with a free 30-day trial.

History

Historical Context

Amazon launched its first Prime Day on July 15 2015, promising more deals than Black Friday and quickly surpassing that day’s order volume. Building on that model, Amazon added a second annual sales event in October 2022, renamed Prime Big Deal Days in 2023, now spanning two days. With over 200 million Prime members, rivals such as Walmart+ have begun similar subscription-based flash sales, drawing regulatory attention.

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Story summary

Amazon launches the Prime Big Deal Days 48-hour sale in the United States.
The sale runs from Oct. 6 12:01 p.m. PT/3:01 a.m. ET to Oct. 7 11:59 p.m. PT/2:59 a.m. ET.
Discounts reach up to 50% sitewide and up to 75% on grocery items.
Deep discounts require an Amazon Prime membership costing $14.99/month or $139/year, with a free 30-day trial.

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