Full Breakdown
Nvidia Raises Shield TV Pro Price to $299.99 Amid Component Shortage
By Drooid · · How we work
Price Increase and Production Shift
On October 2, Nvidia raised the price of its Shield TV Pro streaming box by $100, moving the retail cost from $199.99 to $299.99. The increase is attributed to higher component costs, a claim reported by *Ars Technica* and summarized by *The Verge*. At the same time, Nvidia has ceased production of the standard Shield TV model, opting to focus exclusively on the Pro variant, as noted by *Gizmodo*.
Original Launch and Discontinued Models
When the Shield TV Pro debuted nearly seven years ago, it featured an upgraded Tegra X1+ processor, 3 GB of RAM, and 16 GB of storage, and was priced at $199.99. In 2019, Nvidia also introduced an entry-level Shield TV with the same processor but 2 GB of RAM and 8 GB of storage, selling for $149.99. According to *Gizmodo*, the entry-level model is no longer available, leaving the Pro as the sole option for new buyers.
Component Shortage and Market Pressures
The price hike occurs within a broader context of global memory shortages that have driven up costs for a range of electronics, from digital cameras to game consoles. *The Verge* links the shortage to heightened demand for Nvidia’s GPUs and AI chips, which have strained supply chains and contributed to rising component prices across the industry.
Market Impact and Competition
The higher price places the Shield TV Pro above competing streaming devices such as the Google TV Streamer, which retails for $149 even after its own recent price adjustments. While the increase may dampen demand for Nvidia’s streaming box, analysts cited by *The Verge* suggest it is unlikely to affect Nvidia’s overall market position, given the company’s dominance in the AI hardware sector.