Story perspectives

ASOS Pushes Data-Breach Warning, Shares Drop 10%

By Drooid · Oct 6, 2026, 4:09 PM UTC · How we work

Summary

Story summary

ASOS sent a push notification claiming its Snowflake instance was compromised and threatened to leak data.
The alert addressed ASOS’s IT team and included a link to a Telegram channel named Xuanye Group.
Thousands of app users in the UK, US, Germany and Australia reported receiving the notification.
ASOS shares fell about 10% to 439p on the London Stock Exchange after the incident.

History

Historical Context

In May 2017 the WannaCry ransomware worm, using the NSA-leaked EternalBlue exploit, infected over 230,000 computers in more than 150 countries and forced NHS hospitals to cancel appointments. That shift toward large-organisation targets, noted in the 2016-2017 hospital surge and prompting Microsoft’s emergency patches, is echoed by the 2024 ASOS fake Snowflake breach alert that threatened IT staff and millions of shoppers.

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Story summary

ASOS sent a push notification claiming its Snowflake instance was compromised and threatened to leak data.
The alert addressed ASOS’s IT team and included a link to a Telegram channel named Xuanye Group.
Thousands of app users in the UK, US, Germany and Australia reported receiving the notification.
ASOS shares fell about 10% to 439p on the London Stock Exchange after the incident.

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