Full Breakdown
Latino Advocacy Groups Launch Six-Figure Get-Out-the-Vote Push in South Texas
By Drooid · · How we work
Background: 2024 Election and Latino Concerns
In the 2024 presidential election, a majority of Latino voters in Texas’ Rio Grande Valley supported Donald Trump, a result that surprised many analysts. Subsequent polls indicate high disapproval of Trump among Latino respondents (69% disapproval in an NBC News/Telemundo survey of 800 registered Latino voters) and a strong desire to signal opposition in the upcoming midterms (54% intend to vote against him). The same surveys show that cost-of-living pressures and immigration-enforcement actions remain top concerns for the community.
Scale and Strategy of the Operation
The Voto Latino Foundation and the Hispanic Federation, two of the nation’s largest Latino advocacy organizations, are rolling out a six-figure voter-turnout campaign focused on the Rio Grande Valley. The groups estimate that roughly 316,000 eligible Latino voters did not cast ballots in 2024 and that about 500,000 Texas Latinos have become eligible to vote after turning 18 in the past two years. Their plan includes a community town hall in Edinburg—titled “Juntos en el 956”—where organizers will help residents confirm registration status, plan early voting, and address questions about the voting process. A televised town hall with Telemundo and a later rally are also slated to reinforce outreach.
Official Statements & Responses
Both leaders stressed early voting as a protective measure against alleged irregularities and as a confidence-building tactic.
Verbatim Quotes
- “When we do this right, we are going to see a correlation in the participation of Latinos on Election Day,” — Frankie Miranda, president and CEO of the Hispanic Federation
Why It Matters
If the outreach succeeds, the Rio Grande Valley could become a bellwether for Latino electoral behavior nationwide. Higher participation would not only address historic underrepresentation of Texas Latinos but also provide a measurable indicator of shifting partisan preferences ahead of the 2028 presidential contest.