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ASOS Hack Alert Sends Shares Down Nearly 15%

By Drooid · · How we work

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Story summary
  • ASOS sent a push notification warning users its systems were hacked on Oct 6, 2026.
  • The message threatened to leak a fully compromised Snowflake instance unless users engaged.
  • ASOS said names and contact details may have been accessed while payment cards and passwords were safe.
  • Shares dropped nearly 15% after the alert, later recovering to about 10% below opening price.
  • Snowflake said its platform showed no evidence of compromise after the notification.