Full Breakdown
Jaguar Unveils Type 01: Flagship All-Electric Grand Tourer
By Drooid · · How we work
Core Launch Event
On October 6, 2026, Jaguar revealed the Type 01 in New York City. The four-door grand tourer is billed as the most powerful and aerodynamic Jaguar ever built, with a starting price of £130,000 in the UK (? $130,500 in the US). Jaguar says the car delivers about 1,000 hp, accelerates from 0-62 mph in 3.2 seconds, and offers a range of up to 400 miles on a single charge.
Background & Context
The launch follows a two-year rebranding effort that began with a controversial 2024 advertising campaign lacking vehicle imagery. In 2024 Jaguar halted production of its conventional models, keeping only the F-Pace SUV, and announced an EV-only strategy. A 2025 cyber-attack forced a production shutdown and led to a £1.9 billion impact; JLR responded with 4,000 job cuts to save £1.7 billion over two years.
Data & Statistics
- Price: £130,000 (UK) / $130,500 (US)
- Power: ~1,000 bhp
- Acceleration: 0-62 mph in 3.2 s
- Range claims: 320-450 miles (various sources)
- Dimensions: 5.2 m L × 2 m W; exceeds a standard 4.8 m UK parking space
- Battery: 118 kWh, 850-V architecture, 200 prismatic cells
- Production: Body panels at Halewood, drive units and batteries in Wolverhampton, final assembly at Solihull; slated for 2027
- Investment: Part of a £15 billion UK pledge, expected to support thousands of jobs
Official Statements & Responses
UK Business Secretary Jonathan Reynolds framed the model as a “crucial step” in JLR’s £15 billion UK investment plan and a vote of confidence in the British automotive sector.
Criticism & Opposition
The design has drawn sharp criticism. Craig Kinnersley, luxury-car consultant, called the Type 01 “an unmitigated catastrophe” that resembles a hearse. Alistair Weaver, editor-in-chief of Edmunds, warned that “if Jaguar designed a car that looked like anything else, it would have had no hope,” suggesting the styling could alienate traditional customers.
Conflicting Reports & Gaps
- Range: Sources differ, reporting 320, 400 and 450 miles.
- Pricing: Most outlets list £130,000 (UK) and $130,500 (US); Bloomberg cites $172,000 for the UK market.
- Launch timing: The Guardian notes sales begin early 2027 with deliveries in the second half; Bloomberg mentions orders opening early 2027 but gives no delivery window.
- China market: Glover indicated a delayed launch in China “a couple of years” later, without a specific timeline.
Verbatim Quotes
- “It’s really important that we put Jaguar back on a more solid financial footing,” — Rawdon Glover, managing director
- “We didn’t start by thinking we’d go fully electric, but we wanted a dramatic look, refinement and performance; an EV gives you all that,” — Rawdon Glover
- “There's kind of a global affordability crisis here, and this just seems like a kind of oddly timed vehicle,” — Kevin Williams, InsideEVs
What’s Next
Orders open in early 2027, with first deliveries expected in the second half of that year. Production will commence at Solihull in 2027, while key components continue at Halewood, Wolverhampton and other UK sites. Jaguar’s strategy hinges on selling fewer vehicles at higher margins, targeting affluent tech-savvy buyers in the United States and eventually re-entering the Chinese market.