Story perspectives

Amazon cuts select M5 MacBooks $200 for Prime Day

By Drooid · Oct 7, 2026, 2:22 PM UTC · How we work

Summary

Story summary

Amazon United States offers $200 off most M5 MacBook Air models for Prime Day.
The 13-inch M5 MacBook Air with 16 GB RAM and 512 GB SSD sells for $1,099, down $200.
The 14-inch M5 Max MacBook Pro, 36 GB RAM and 2 TB SSD, is priced at $3,499, $600 off.
Apple Watch Series 12 and Ultra 4 receive $50-$100 price cuts during the sale.

Summary

Apple Raises Mac Prices

Apple said rising AI-related costs forced a $200 price increase for its Macs in June.
A global memory shortage also contributed to the June laptop price hikes.
Amazon’s Prime Day bundle adds three months of Apple Arcade, Fitness+, and News+ free.
Upgrading to 1TB storage costs $300 and adding 25 GB RAM adds $500.

History

Historical Context

Amazon launched its first Prime Day on July 15 2015, marking the company’s 20th anniversary and promising “more deals than Black Friday.” The event spurred a 60 % jump in global orders the following year and grew into a multi-country sales weekend, held July 16-17 2024. Partnerships such as the 2018 Amazon-Apple agreement show how the discount-driven model now pressures major brands like Apple.

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Story summary

Amazon United States offers $200 off most M5 MacBook Air models for Prime Day.
The 13-inch M5 MacBook Air with 16 GB RAM and 512 GB SSD sells for $1,099, down $200.
The 14-inch M5 Max MacBook Pro, 36 GB RAM and 2 TB SSD, is priced at $3,499, $600 off.
Apple Watch Series 12 and Ultra 4 receive $50-$100 price cuts during the sale.

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