Story perspectives

Frasers Group Discloses 8.78% Stake in Under Armour

By Drooid · Oct 7, 2026, 3:17 PM UTC · How we work

Summary

Frasers Buys Under Armour

Frasers Group disclosed an 8.78% stake in Under Armour.
The stake comprises about 16.6 million shares worth roughly $80.1 million at Tuesday’s close.
Under Armour Class A shares closed at $4.88, up 9.4% from $4.46 the previous week.
Founder Kevin Plank retains voting control, so a Frasers takeover appears unlikely.

Summary

Frasers Launches Luxury

Frasers Group launched “Frasers Group Luxury” division at Paris Fashion Week.
The new luxury portfolio adds Flannels, Harvey Nichols and U.S. retailer The Webster.
Frasers increased its Burberry stake to 6.32%, becoming a top shareholder.
CEO Michael Murray said the luxury segment now generates over £1 billion annually.
After a failed Hugo Boss bid, Frasers bought nearly 50% of the brand and named Murray chairman.

History

Historical Context

In March 1999 François Pinault’s Pinault-Printemps-Redoute bought a controlling 42% stake in Gucci for $3 billion, marking the group’s pivot from retail to luxury and sparking a wave of brand-building acquisitions. Today Frasers Group mirrors that play, taking stakes in Under Armour and Burberry, showing how minority holdings now drive consolidation across fashion and sportswear.

1 of 3

Frasers Buys Under Armour

Frasers Group disclosed an 8.78% stake in Under Armour.
The stake comprises about 16.6 million shares worth roughly $80.1 million at Tuesday’s close.
Under Armour Class A shares closed at $4.88, up 9.4% from $4.46 the previous week.
Founder Kevin Plank retains voting control, so a Frasers takeover appears unlikely.

1 / 3