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McDonald’s Unveils $8.5B 10-Year Franchise Support Plan

By Drooid · · How we work

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Story summary
  • CEO Chris Kempczinski announced an $8.5 billion, 10-year plan to provide franchisees capital support and rent relief.
  • McDonald’s reported U.S. comparable sales rose 0.8% while restaurant visits fell 4.5% in H1 2026.
  • Only 60%-65% of U.S. restaurants adopted the “under $3 menu” after franchisee resistance.
  • McDonald’s pushed its 50,000-restaurant remodel deadline from 2027 to 2028.
  • Beef prices rose 5.9% YoY in August, and overall costs have nearly doubled over five years.