Story perspectives

Lululemon Names Maggie Gauger President, COO Joseph Godsey

By Drooid · Oct 8, 2026, 2:21 AM UTC · How we work

Summary

Story summary

Lululemon Athletica in Canada named Maggie Gauger president and chief product officer, effective Oct. 26.
Joseph Godsey was appointed chief operating officer, also effective Oct. 26.
Nikki Neuburger and Ted Dagnese will exit on Nov. 6.
Q2 sales fell 4% to $2.4 billion, while Americas comparable sales dropped 12%.
Lululemon cut its revenue outlook again and its stock is down over 50% YTD.

History

Historical Context

After over-expansion and a 29-month sales slump forced Mickey Drexler’s 2002 ouster, Gap hired Paul Pressler to close stores and cut debt. The 2008 financial crisis then reduced revenue, prompting the 2009 board to replace Pressler, CFO William McGowan and CMO Jillian Smith. Lululemon’s 2023 reshuffle shows the same pressure on North-American apparel brands.

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Story summary

Lululemon Athletica in Canada named Maggie Gauger president and chief product officer, effective Oct. 26.
Joseph Godsey was appointed chief operating officer, also effective Oct. 26.
Nikki Neuburger and Ted Dagnese will exit on Nov. 6.
Q2 sales fell 4% to $2.4 billion, while Americas comparable sales dropped 12%.
Lululemon cut its revenue outlook again and its stock is down over 50% YTD.

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