Story perspectives

Amazon’s “About You” feature reveals inferred user preferences

By Drooid · Oct 8, 2026, 2:24 AM UTC · How we work

Summary

Story summary

Amazon launched the “About You” feature in its U.S. app, revealing inferred personal details.
The feature adds a “Me” tab where users can view and edit those inferred preferences.
A shopper posted on Threads that Amazon inferred she owned a Shark robot vacuum and a Bluey-theme birthday.
The same shopper said Amazon labeled her “flat buttocks,” leaving her speechless.
Amazon stated understanding preferences is fundamental to delivering high-quality, relevant recommendations.

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Story summary

Amazon launched the “About You” feature in its U.S. app, revealing inferred personal details.
The feature adds a “Me” tab where users can view and edit those inferred preferences.
A shopper posted on Threads that Amazon inferred she owned a Shark robot vacuum and a Bluey-theme birthday.
The same shopper said Amazon labeled her “flat buttocks,” leaving her speechless.
Amazon stated understanding preferences is fundamental to delivering high-quality, relevant recommendations.