Story perspectives

Porsche to launch all-electric 718 Boxster, Cayman in 2028

By Drooid · Oct 8, 2026, 2:23 PM UTC · How we work

Summary

Porsche Launches Electric 718

Porsche will launch all-electric 718 Boxster and Cayman models in 2028.
CEO Michael Leiters said the 911 will never become fully electric.
Porsche will debut a new gas-powered Macan SUV in 2028 alongside the electric Macan.
Porsche plans to raise top-range model prices by about 20 % in the medium term.
Porsche will cut management positions by 40 % and overall workforce by 25 % in the mid-term.

Summary

Porsche Boosts Manthey Stake

Porsche raised its ownership of Manthey Racing GmbH to 67 % to deepen performance collaboration.
The stake increase supports the “Home of Sports Cars” initiative linking performance, exclusiveness and heritage.
Manthey will add special off-segment models, performance kits and exclusive Nürburgring track experiences.
Porsche will expand its individualisation program with nine Manthey kits released since 2020 for the 911 and Cayman.

History

Historical Context

Tesla’s 2008 Roadster—about 2,450 units sold worldwide and the first lithium-ion EV to exceed 200 mi per charge—proved premium performance could be electric. Its 0-60 s under four seconds set a benchmark that legacy makers now chase. Elon Musk leveraged its profits to fund the Model S, establishing a halo-car strategy. Porsche’s 2028 electric 718 Boxster launch follows that luxury-speed-electrification trajectory.

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Porsche Launches Electric 718

Porsche will launch all-electric 718 Boxster and Cayman models in 2028.
CEO Michael Leiters said the 911 will never become fully electric.
Porsche will debut a new gas-powered Macan SUV in 2028 alongside the electric Macan.
Porsche plans to raise top-range model prices by about 20 % in the medium term.
Porsche will cut management positions by 40 % and overall workforce by 25 % in the mid-term.

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