Story perspectives

Adidas sues White Fox over four-stripe clothing designs

By Drooid · Oct 9, 2026, 10:19 AM UTC · How we work

Summary

Story summary

Adidas has sued Australian label White Fox in Federal Court over four-stripe designs.
The first hearing began on 9 October 2026 before Justice Ian Jackman.
Adidas alleges the four-stripe clothes copy its three-stripe trademark and seeks profits, damages, interest and costs.
White Fox will argue the stripes are decorative and similar to other Australian brands.

History

Historical Context

Adidas secured its three-stripe mark in 1952, buying it from Karhu for €1,600. The trademark’s enforceability was reinforced in 2003 when a British court ruled against Fitness World Trading for a similar two-stripe design, and earlier guidelines were set after a 1998 dispute with the NCAA. Citing that legacy, Adidas sued Australian label White Fox on 9 October 2026, seeking comparable penalties.

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Story summary

Adidas has sued Australian label White Fox in Federal Court over four-stripe designs.
The first hearing began on 9 October 2026 before Justice Ian Jackman.
Adidas alleges the four-stripe clothes copy its three-stripe trademark and seeks profits, damages, interest and costs.
White Fox will argue the stripes are decorative and similar to other Australian brands.

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