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Story summary
- Royal Mail used an AI-generated voice that mimics late broadcaster Paul Vaughan in its 2025 Christmas ad.
- Lucy Wynne, a UK viewer, recognized the ad’s voice as her deceased father Paul Vaughan.
- The voiceover was subcontracted to Czech AI firm Fameplay, hired by ad agency Darwin & the Machines.
- ElevenLabs placed Vaughan on its No Go Voices list, banning future cloning of his voice on the platform.