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Story summary
- Rivian launches Ghostbusters Halloween Mode on October 9, 2026, running through November 2, 2026, with Sony Pictures.
- The OTA update requires software 2026.36.0 for R1 and 2026.36.40 for R2.
- Rivian produced Ecto-R1 R1S SUVs with white wheels, sirens, spotlights and a “No-Ghost” logo.
- Bill Murray appears in a Rivian commercial directed by Gil Kenan to promote the collaboration.
- Halloween Mode adds LED lights, lock sounds, a scavenger hunt, “Mallow Mash” game and voice assistant.
