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Story summary
- Crumbl Cookies is closing dozens of stores and laying off staff after sales fell.
- The chain shut 57 locations in 2026, reporting August sales 70% lower than two years earlier.
- Foot traffic fell 32% across more than 1,000 stores, prompting leadership changes.
- CEO Jason McGowan will step back in May as a new CEO takes over.
- The Easton, Ohio shop’s equipment will be auctioned online from Oct 1 to Oct 15.