Full Breakdown
Costco Lowers Price of Kirkland Signature Peppermint Bark After Last Year’s Backlash
By Drooid · · How we work
Price Adjustment and Consumer Response
Costco has reduced the price of its 21-ounce Kirkland Signature Peppermint Bark to $12.99, bringing the per-serving cost to under $1.75. The change follows an outcry from shoppers last holiday season when the same package rose from $9.99 to $16.99. Social-media comments on Reddit and Instagram highlighted the disappointment, with users saying the higher price made the treat “not worth it” and prompting some to skip the purchase altogether. The lower price this year has been welcomed, with several Costco-focused accounts posting enthusiastic reactions online.
Background and Pricing History
Peppermint bark is a seasonal item that typically appears in Costco’s bakery section during the holidays. In 2023 the 21-ounce container was priced at $9.99. Reports indicate the price jumped to $16.99 in 2025 before being reduced to $12.99 for the current season. The product combines dark and white chocolate layers topped with crushed peppermint candy and is marketed as a convenient holiday staple for dessert platters, gifts, or cocoa toppings.
Additional Holiday Products
Alongside the peppermint bark, Costco is stocking a range of other seasonal treats, including Toblerone Biscoff truffles, Lindt Teddy Advent calendars, assorted Lindor truffles, Ferrero gift boxes, and Kirkland Signature European cookies in festive tins. The retailer also offers a pumpkin bar cake, a 4-pound pumpkin pie, pumpkin cheesecake, and caramel apple strudel bites for fall baking needs.
Official Statements & Responses
Fox News Digital reached out to Costco for comment on the price adjustment; the retailer did not provide a response at the time of reporting.
Data Summary
- Peppermint bark price: $12.99 this season (down from $16.99 in 2025, up from $9.99 in 2023).
- Container size: 21 ounces, roughly $1.75 per serving at the current price.
- Comparable specialty version (Williams-Sonoma) costs about $35.
The price reduction appears aimed at restoring the treat’s value perception after the previous year’s increase sparked notable consumer dissatisfaction.