Story perspectives

ASOS halts Snowflake-linked breach after unauthorized Telegram alert

By Drooid · Oct 10, 2026, 12:10 PM UTC · How we work

Summary

ASOS Issues Fake Alert

ASOS sent an unauthorized push notification claiming its Snowflake data was compromised.
The alert appeared around 10 am on 6 October 2026 and directed users to a Telegram channel.
ASOS said personal details may have been accessed but payment-card data and passwords were not compromised.
ASOS locked the affected third-party platforms and launched a 48-hour investigation.
Shares fell over 11 percent, hitting a 13 percent intraday low before partially recovering.

Summary

Hackers Breach Simon AI

Hackers impersonated a trusted contact to steal an ASOS employee’s login and breach Simon AI.
Simon AI runs natively on Snowflake’s cloud infrastructure.
Snowflake’s investigation found no evidence of a breach on its platform.
The UK National Cyber Security Centre pledged assistance and warned customers to watch for follow-up phishing.
Law enforcement and regulatory bodies have been notified as part of the ongoing investigation.

History

Historical Context

In May-July 2017, hackers exploited an unpatched Apache Struts flaw at credit bureau Equifax, exposing data of about 147.9 million Americans and prompting a $575 million FTC settlement and new UK data-protection alerts. The breach led the UK National Cyber Security Centre to issue guidance on supply-chain security, which now underpins ASOS’s October 2026 Snowflake notification and the phishing-based intrusion of Simon AI on the same cloud platform.

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ASOS Issues Fake Alert

ASOS sent an unauthorized push notification claiming its Snowflake data was compromised.
The alert appeared around 10 am on 6 October 2026 and directed users to a Telegram channel.
ASOS said personal details may have been accessed but payment-card data and passwords were not compromised.
ASOS locked the affected third-party platforms and launched a 48-hour investigation.
Shares fell over 11 percent, hitting a 13 percent intraday low before partially recovering.

1 / 3