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Delhi High Court orders takedowns of Deverakonda deepfakes

By Drooid · Oct 10, 2026, 4:30 PM UTC · How we work

Summary

Vijay Deverakonda Secures Protection

Actor Vijay Deverakonda obtained interim protection from the Delhi High Court against unauthorized use of his personality.
Justice Vikas Mahajan ordered Meta, Google and X to permanently remove identified infringing content.
Online marketplaces and domain registrars must delete or suspend specified links within 72 hours of the order.
Ministry of Electronics and Information Technology (MEITY) and Department of Telecommunications must block listed sites within 72 hours.
Defendants must file compliance affidavits within two weeks and reply to the court’s notice within four weeks.

Summary

Vijay Deverakonda Sues Platforms

Vijay Deverakonda sued over AI-generated deepfakes and digitally manipulated videos misusing his likeness.
He identified Google Play Store apps that exploit his personality without consent.
The suit targets unauthorized merchandise on Flipkart and Amazon.
He also alleges fake endorsement websites mislead the public as official promotions.
Deverakonda demanded removal of obscene, defamatory and abusive material from Meta platforms, X Corp, Google and listed e-commerce sites.

History

Historical Context

In 1995, the Ninth Circuit Court of Appeals ruled in Bette Midler v. Ford Motor Co., affirming a celebrity’s right of publicity. The court ordered Ford to pay $1.5 million after a sound-alike commercial mimicked Midler’s voice, underscoring enforceable monetary damages. Today, Indian actor Vijay Deverakonda’s lawsuit against Meta, Google, X Corp., Amazon, and Flipkart mirrors Midler’s fight, demanding removal of AI-generated deepfakes and unauthorized merchandise. The precedent suggests courts may impose similar penalties and compel tech platforms to act within 72 hours, shaping future digital-personality protections.

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Vijay Deverakonda Secures Protection

Actor Vijay Deverakonda obtained interim protection from the Delhi High Court against unauthorized use of his personality.
Justice Vikas Mahajan ordered Meta, Google and X to permanently remove identified infringing content.
Online marketplaces and domain registrars must delete or suspend specified links within 72 hours of the order.
Ministry of Electronics and Information Technology (MEITY) and Department of Telecommunications must block listed sites within 72 hours.
Defendants must file compliance affidavits within two weeks and reply to the court’s notice within four weeks.

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