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U.S. console sales plunge as memory costs spike

By Drooid · Oct 10, 2026, 10:37 PM UTC · How we work

Summary

Story summary

Microsoft and Sony report U.S. console sales fell 33% and 25% as AI-driven memory costs rise.
Average 2026 Xbox price reached $529, up 26%, and PlayStation $597, up 20%, all-time U.S. highs.
Circana analyst Mat Piscatella says the U.S. hardware market is as fragile as in the early 1980s.
Micron CEO Sanjay Mehrotra warns memory shortages will persist until at least 2028, driving component cost spikes.

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Story summary

Microsoft and Sony report U.S. console sales fell 33% and 25% as AI-driven memory costs rise.
Average 2026 Xbox price reached $529, up 26%, and PlayStation $597, up 20%, all-time U.S. highs.
Circana analyst Mat Piscatella says the U.S. hardware market is as fragile as in the early 1980s.
Micron CEO Sanjay Mehrotra warns memory shortages will persist until at least 2028, driving component cost spikes.