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Gears of War: E-Day Sells 230,000 Copies in Week

By Drooid · Oct 11, 2026, 6:08 PM UTC · How we work

Summary

Story summary

U.S. Xbox division reports Gears of War: E-Day sold roughly 230,000 copies in its first week.
Alinea Analytics estimates 168,000 copies sold on Steam and 62,000 on Xbox and PC.
Alinea Analytics puts revenue at $37 million, with $26 million from Xbox and $11 million from Steam.
Approximately 1.7 million players accessed the game through Xbox Game Pass during launch week.
Analyst Rhys Elliott said Game Pass is cannibalising much of the premium revenue.

History

Historical Context

Microsoft launched Xbox Game Pass on June 1 2017, promising a rotating library across consoles and PC. By 2019 the service reached 10 million subscribers, and today Activision’s Gears of War: E-Day sold 230,000 copies while 1.7 million players accessed it via Game Pass, illustrating the shift from pure sales to subscription-driven metrics that have sparked industry criticism.

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Story summary

U.S. Xbox division reports Gears of War: E-Day sold roughly 230,000 copies in its first week.
Alinea Analytics estimates 168,000 copies sold on Steam and 62,000 on Xbox and PC.
Alinea Analytics puts revenue at $37 million, with $26 million from Xbox and $11 million from Steam.
Approximately 1.7 million players accessed the game through Xbox Game Pass during launch week.
Analyst Rhys Elliott said Game Pass is cannibalising much of the premium revenue.

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