Story perspectives

Amazon Negotiates $7B Deal for Decart AI Startup

By Drooid · Oct 12, 2026, 2:37 PM UTC · How we work

Summary

Amazon Negotiates Decart Acquisition

Amazon is negotiating to acquire Israeli AI startup Decart for about $7 billion.
Decart’s Lucy model, backed by Nvidia, can edit live video in real time.
Decart’s Oasis model generates simulated environments for robotics and autonomous-driving testing.
Amazon gave Decart early access to Trainium 3 AI chips in 2025.
Anthropic abandoned a $6 billion acquisition attempt in September 2026 after due diligence.

Summary

AWS Acquires Decart

AWS is acquiring Decart’s cross-chip software to improve hardware utilization for AI workloads.
The software could cut AI compute expenses for AWS clients by optimizing chip usage.
Developers will run models on Amazon Trainium chips without rewriting code.
Decart’s tools may let smaller AI startups access high-performance compute without large capital outlays.
The deal signals a shift toward software solutions as a competitive edge in AI infrastructure.

History

Historical Context

In January 2014, Google acquired London-based DeepMind for about $400 million, adding its 75-person team of founders Demis Hassabis, Shane Legg and Mustafa Suleyman to Alphabet. The purchase launched a pattern of cloud giants buying AI labs to lock in models and hardware. Amazon’s 2025-2026 negotiations to buy Israeli firm Decart, to run its Lucy video-editing model on Trainium 3 chips, echo that strategy.

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Amazon Negotiates Decart Acquisition

Amazon is negotiating to acquire Israeli AI startup Decart for about $7 billion.
Decart’s Lucy model, backed by Nvidia, can edit live video in real time.
Decart’s Oasis model generates simulated environments for robotics and autonomous-driving testing.
Amazon gave Decart early access to Trainium 3 AI chips in 2025.
Anthropic abandoned a $6 billion acquisition attempt in September 2026 after due diligence.

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