Full Breakdown
Beats Pill Teams Up with Pokémon for a Pikachu-Themed Speaker
By Drooid · · How we work
Collaboration Announcement
Beats released a short teaser video that confirms a new partnership with Pokémon. The clip, titled “Time to catch something new,” shows a Beats Pill Bluetooth speaker alongside Poké Ball icons, indicating a Pikachu-themed version is forthcoming. No official launch date has been announced.
Design and Theme
The teaser reveals the speaker’s exterior lighting up in patterns that echo Pokémon imagery. The collaboration appears to blend Beats’ signature Pill silhouette with Pikachu’s bright yellow color scheme, creating a collectible-style device aimed at fans of both brands.
Pricing and Availability
Beats lists the Pikachu-themed Pill at a regular price of $149.99 in the United States, though early reports suggest it may be available for $129. Earlier this month, Pokémon content creator BritBratTV posted photos of a boxed version of the speaker on display at Target stores, indicating that the product will be sold through major retailers. A specific release date remains undisclosed.
Background on the Beats Pill Line
Apple re-released the Beats Pill in 2024 after discontinuing the previous generation in 2022. The new model retains the portable Bluetooth functionality of earlier versions while introducing updated color options and, now, brand collaborations such as this Pokémon partnership.
Context and Potential Reception
Pikachu made a brief appearance at Apple Park in August, underscoring the growing synergy between Apple-owned Beats and popular entertainment franchises. The collaboration follows Beats’ recent strategy of pairing its audio hardware with cultural icons, a move that may attract collectors and broaden the speaker’s appeal beyond traditional audio consumers.