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LVMH Q3 Sales Slip as China Luxury Demand Falls 5%

By Drooid · Oct 13, 2026, 2:29 AM UTC · How we work

Summary

Story summary

LVMH reported Q3 revenue of €18.5 billion, up 1%, while fashion and leather goods sales fell 5% versus a 1.8% forecast.
Sales in Asia, led by China, dropped 5% year-on-year, while U.S. sales rose 5%.
CFO Cecile Cabanis said Chinese consumer sentiment and a tax crackdown hurt luxury demand.
Selective retail grew 8% to €4.1 billion and watches & jewellery rose 6% to €2.5 billion.

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Story summary

LVMH reported Q3 revenue of €18.5 billion, up 1%, while fashion and leather goods sales fell 5% versus a 1.8% forecast.
Sales in Asia, led by China, dropped 5% year-on-year, while U.S. sales rose 5%.
CFO Cecile Cabanis said Chinese consumer sentiment and a tax crackdown hurt luxury demand.
Selective retail grew 8% to €4.1 billion and watches & jewellery rose 6% to €2.5 billion.