1 of 1
Story summary
- U.S. consumers will spend a record $13.5 billion on Halloween in 2026.
- The NRF survey projects $4.4 billion for costumes, $4.3 billion for decorations, and $4.1 billion for candy.
- Adult witches top costume planners with 4.8 million, followed by vampires and superheroes.
- U.S. shoppers will spend about $920 million on pet costumes, favoring pumpkins, hot dogs, and ghosts.
- Nearly half of Americans (47%) plan to use AI tools for Halloween shopping ideas and décor inspiration.