Story perspectives

Disney Surges with 157 Million Ad-Supported Users

1/9/2025

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Summary

Story summary

Disney boasts 157 million global monthly active users across its ad-supported streaming platforms, with 112 million in the U.S.
This figure includes users from Disney+, Hulu, and ESPN+ who engaged with ads for over 10 seconds.
The company emphasizes transparency, averaging 2.6 users per account in its metrics.
More than 50% of new subscribers are choosing ad-supported plans, indicating a shift in streaming preferences.
Disney's ad-supported strategy enhances its competitive edge against rivals like Netflix and Amazon.

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Story summary

Disney boasts 157 million global monthly active users across its ad-supported streaming platforms, with 112 million in the U.S.
This figure includes users from Disney+, Hulu, and ESPN+ who engaged with ads for over 10 seconds.
The company emphasizes transparency, averaging 2.6 users per account in its metrics.
More than 50% of new subscribers are choosing ad-supported plans, indicating a shift in streaming preferences.
Disney's ad-supported strategy enhances its competitive edge against rivals like Netflix and Amazon.