Full Breakdown
Meta Expands “Your Algorithm” to Give Facebook Users Direct Feed Control
By Drooid · · How we work
Core Event
Meta has rolled out “Your Algorithm,” an AI-powered tool that lets Facebook users shape the content shown in Feed and Reels. By entering preferences in natural language or tapping “Interested” and “Not interested” on individual posts, users can tell the platform what topics they want to see more or less of. Meta says the system updates recommendations in real time, even within the same browsing session, and may follow up with additional questions to refine the feedback.
Background & Context
The feature builds on Meta’s earlier personalization efforts. “Your Algorithm” debuted on Instagram earlier this year, first appearing on Reels in December 2025 and later expanding to Feed and Explore in June. Threads also introduced a related option called “Dear Algo,” which similarly lets users influence recommended content. The new Facebook implementation adds a shortcut in the three-dot menu of each post, streamlining access to the preference controls.
Official Statements & Responses
Meta describes the rollout as part of a broader shift toward giving people more influence over AI-driven content discovery. Company representatives explain that large language models (LLMs) enable the algorithm to interpret users’ expressed interests, context, and intent, allowing the system to “actually talk” to users. Meta emphasizes that the changes are designed to make recommendations more relevant and responsive to individual preferences.
Why It Matters
By allowing direct, language-based input, the feature moves Facebook away from opaque, fully automated recommendation engines that have long shaped social media experiences. The real-time adjustment capability mirrors personalization models used by streaming services, potentially reducing the spread of unwanted or irrelevant content. If widely adopted, the tool could set a new standard for user-controlled algorithmic curation across major platforms.
What’s Next
Meta plans to continue refining the interface, including the possibility of more granular follow-up questions to better capture user intent. The company has not announced a specific timeline for additional updates or expansions to other Meta properties.