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AFL Orders Sportsbet to Stop Unauthorized AI Player Images

By Drooid · Oct 14, 2026, 12:18 AM UTC · How we work

Summary

Story summary

AFL ordered Sportsbet to stop using AI-generated player images without consent.
Sportsbet removed AI videos of Lachie Neale, Will Ashcroft, Sam Mitchell and Alastair Clarkson on Tuesday.
AFL Players’ Association said the clips breach the 2023-2027 collective-bargaining agreement on image use.
Senator David Pocock and lecturer Mark Johnson called for tighter rules on AI-generated gambling promotions.

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Story summary

AFL ordered Sportsbet to stop using AI-generated player images without consent.
Sportsbet removed AI videos of Lachie Neale, Will Ashcroft, Sam Mitchell and Alastair Clarkson on Tuesday.
AFL Players’ Association said the clips breach the 2023-2027 collective-bargaining agreement on image use.
Senator David Pocock and lecturer Mark Johnson called for tighter rules on AI-generated gambling promotions.