Pro-Solar PAC Launches Hard-Edged Attack Ads Ahead of November Election

A semi-anonymous political action committee called the Invest in Tomorrow Coalition has begun running television and digital ads that criticize Republican office-holders and candidates in the final weeks before the November election. One spot references a 2023 incident in which GOP Representative Lauren Boebert of Colorado and a companion were captured behaving inappropriately during a performance of the musical *Beetlejuice*. Another ad attacks Anthony Constantino, a Trump-aligned congressional hopeful in upstate New York, for briefly using his sticker-printing business to produce “Kill the Police” stickers. The ads are part of a broader wave of attack advertising appearing in the last month of the campaign.

Wired Magazine

The Invest in Tomorrow Coalition describes itself as a pro-solar-energy organization. Its funding includes contributions from crypto billionaire Chris Larsen, co-founder of the blockchain finance firm Ripple. Traditionally, environmental groups have relied on appeals to scientific consensus and climate-change concerns, often aligning with Democratic politicians. The coalition’s current strategy mirrors the aggressive tactics commonly employed by oil-and-gas interests, signaling a departure from the sector’s historically “nice” public posture. Observers note that even some prominent figures from the MAGA movement have begun to voice support for solar power, and that the Trump administration’s longstanding opposition to solar subsidies appears to be softening in isolated instances.

Wired Magazine

• Chris Larsen – Co-founder of Ripple; major financial backer of the Invest in Tomorrow Coalition.

Wired Magazine

• Invest in Tomorrow Coalition – Pro-solar political action committee producing the attack ads.

Wired Magazine

• Lauren Boebert – Republican U.S. Representative from Colorado featured in an ad for past misconduct.

Wired Magazine

• Anthony Constantino – Trump-aligned congressional candidate in New York targeted for a sticker-printing controversy.

Wired Magazine

Larsen explained the coalition’s approach, saying the solar industry must adopt the same hard-ball tactics that oil and gas companies use against political opponents. He framed the shift as a necessary response to a political environment that has historically disadvantaged clean-energy initiatives. No public response from the targeted Republican candidates or their campaigns has been reported in the source material.

Wired Magazine

• “Playing hardball politics, that's what our opponents do, right, in oil and gas? And I just think the solar industry has been—I don't know how to describe it—a little too nice,” — Chris Larsen

Wired Magazine