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CMA fines Wayfair and others £6 million for misleading sales

By Drooid · Oct 14, 2026, 2:59 PM UTC · How we work

Summary

Story summary

The Competition and Markets Authority fined Wayfair, Appliances Direct and Gold's Gym £6 million for misleading sales tactics.
Wayfair received a £4.8 million penalty for false time-limited offers and called the fine excessive.
Appliances Direct was fined £1.2 million and must refund about £432,000 (~£25 each) to customers.
Gold's Gym paid £45,000 and must repay £9,220 to 726 members, £10-£50 each.
All firms admitted violations and received a 40% fine reduction for early settlement.

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Story summary

The Competition and Markets Authority fined Wayfair, Appliances Direct and Gold's Gym £6 million for misleading sales tactics.
Wayfair received a £4.8 million penalty for false time-limited offers and called the fine excessive.
Appliances Direct was fined £1.2 million and must refund about £432,000 (~£25 each) to customers.
Gold's Gym paid £45,000 and must repay £9,220 to 726 members, £10-£50 each.
All firms admitted violations and received a 40% fine reduction for early settlement.