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Full Breakdown

Google Expands Store to Include Samsung Smartphones

By Drooid · · How we work

Core Development

Google has introduced a new “Shop devices” portal that allows shoppers to purchase Samsung Galaxy smartphones directly from the Google Store, alongside its own Pixel phones and watches. The feature appears widely rolled out and is accessed through a dedicated tab in the Play Store. This marks the first time Samsung devices are offered through the Google Store without requiring the Play Points redemption process that was previously the only method.

How the Portal Operates

Customers select a device from the “Shop devices” page, add it to a cart, and complete checkout using the standard Google Store checkout flow. The same Google One cashback of 10 % and Google Store credit that apply to Pixel products are also available for Samsung purchases. Prices for the Samsung Galaxy S26 series have not been increased within the portal, and the selection includes a range of models such as the Galaxy S26, Galaxy S26 Ultra, Galaxy Z Flip 8, and Galaxy Watch 9, as well as Pixel devices like the Pixel 11 Pro and Pixel Watch 4.

Device Lineup and Pricing Approach

The portal lists both Google and Samsung hardware in a single view, mixing items such as the Pixel 10a, Pixel 11 Pro Fold, and Google TV Streamer with Samsung’s flagship phones and wearables. While the assortment is described as “scattershot,” the ordering process mirrors that of existing Google Store purchases, providing a familiar experience for consumers.

Consumer Benefits

By consolidating the purchase of competing brands under one storefront, Google offers shoppers flexibility and a unified rewards structure. Users can apply Google Store credit to either brand and receive the same cashback incentive, potentially simplifying budgeting for multiple devices.

Official Position

Google’s rollout statement emphasizes that the new portal expands purchasing options without altering Samsung pricing and maintains existing promotional benefits.