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Story summary
- Xbox CEO Asha Sharma announced Xbox Labs to turn emerging ideas into player experiences.
- She said the labs will unite game makers, engineers and scientists developing new technologies.
- Sharma cited AI-enabled mods like Mario in Elden Ring and Spider-Man in Arkham.
- She warned that reviving old games and player co-creation could challenge Xbox’s business models.
- The announcement came a day after Epic Games revealed an AI-written Disney game partnership.