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Apple Launches $300 Apple TV 4K With New Siri Remote

By Drooid · Oct 14, 2026, 10:16 PM UTC · How we work

Summary

Story summary

Apple announced the fourth-generation Apple TV 4K and HomeView smart display in the United States.
The Apple TV 4K costs $300 and includes an A19 processor, 128 GB storage, Ethernet, microphones and an AV1 decoder.
The new Siri Remote sells for $59, ships on Nov. 13, and adds precision finding and Find My chimes.
Critics say the $300 price is roughly double that of comparable Roku or Amazon streaming devices.

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Story summary

Apple announced the fourth-generation Apple TV 4K and HomeView smart display in the United States.
The Apple TV 4K costs $300 and includes an A19 processor, 128 GB storage, Ethernet, microphones and an AV1 decoder.
The new Siri Remote sells for $59, ships on Nov. 13, and adds precision finding and Find My chimes.
Critics say the $300 price is roughly double that of comparable Roku or Amazon streaming devices.