Full Breakdown
Hilton’s LXR Luxury Brand Debuts in India with The Den Bengaluru
By Drooid · · How we work
Core Event: Launch of The Den Bengaluru as LXR’s First Indian Property
The Den Bengaluru, owned by Dan Hospitality India Pvt. Ltd. and managed by Hilton, has been added to Hilton’s LXR Hotels & Resorts collection, marking the luxury brand’s entry into the Indian market. The property is situated in Whitefield, a business and technology hub in Bengaluru, Karnataka. The addition brings the hotel into Hilton’s Hilton Honors loyalty program and introduces two signature guest-experience programmes—The Pause Program and Whitefield Unscripted.
Background & Context
Dan Hotels opened The Den Bengaluru in late 2017 as its first hotel outside Israel. The property was previously operated under the Dan Hotels brand before Hilton’s acquisition and integration into LXR. Hilton’s LXR collection comprises independent luxury hotels that retain distinct local character while offering the resources of a global brand. The move aligns with Hilton’s strategy to expand its luxury portfolio in high-growth markets, positioning LXR alongside other Hilton brands worldwide.
Data & Statistics
- Rooms: 226 guest rooms, studios and suites.
- Dining & Social Venues: Five venues—Layla (rooftop restaurant), The Creek (all-day dining), The Nest (cocktail lounge), The Deli (coffee and pastries), and The Cold Press (wellness-focused counter).
- Event Space: Approximately 1,950 m² (more than 21,000 ft²) of flexible space across seven venues, including a ballroom, auditorium, meeting rooms and an open-air amphitheatre.
- Wellness & Recreation: The Sanctuary spa, The Studio fitness centre, an outdoor pool, The Playhouse (digital tabletop games and pool table) and The Cave (immersive screening space).
- Signature Programs: The Pause Program (sleep kits, pillow menu, calming arrival experience) and Whitefield Unscripted (heritage bungalow trail, farm-harvest experience).
Official Statements & Responses
These statements collectively frame the launch as a strategic expansion that combines local authenticity with Hilton’s global hospitality infrastructure.
Why It Matters
The Den Bengaluru’s integration into LXR expands Hilton’s luxury footprint in a market where affluent travellers increasingly seek experience-focused accommodations. By offering a blend of wellness amenities, locally curated programmes, and Hilton Honors benefits, the hotel aims to attract both business and leisure guests in a city known for its tech industry and cultural vibrancy. The launch also demonstrates Hilton’s confidence in the Indian luxury segment, potentially prompting further LXR roll-outs across the country.
Verbatim Quotes
- “The hotel has always shared a close connection with Whitefield,” — Vinesh Gupta, The Den Bengaluru’s general manager
- “LXR Hotels & Resorts brings together a hand-selected collection of distinctive hotels in the world’s most alluring destinations,” — Dino Michael, senior vice president and category head, Hilton Luxury
